We learn that she's always toyed with the idea of merging the two. “Most people don’t think twice about tech accessories, but really, they should be an extension of who you are and what you wear,” said Lucy.
Choosing your phone case should be a part of picking your everyday closet, like the way you decide what shoes to wear.
This ultimately set the tone for her first collection as Creative Director: to create pieces that draw from her personal style but also versatile enough so that anyone could put their own spin to it.
As it turns out, she and the Casetify team had numerous brainstorming sessions, making design tweaks until the collection was 100% true to Lucy's esthetic. It was important to her that she achieve the perfect balance of delicate and daring--this was something that couldn't be compromised.
Throughout that initial conversation, her excitement proved to be infectious and her ideas endless. We dove into some of her major inspirations, covering everything from her favorite types of people (creatives and go-getters) to prints she can't get enough of (cheeky quotes, cacti, natural stones to name a few). Lucy's beloved maltipoo, Elvis? Unashamedly at the very top of her list.
We get so lost in the conversation that before we know it, she hands us her first of many mood boards. "Here's what I'm envisioning," said Lucy. "I hope you like these as much as I do." Things were off to a great start.