ANINE BING

ANINE BING

Mom. Boss. Entrepreneur.

Just a block from Casetify’s studio, we opened the doors to the Anine Bing offices to be greeted by Anine herself. Perfectly styled in head to toe in her own designs, Anine is just as welcoming and and even more captivating then we could have imagined.

The office has an open concept, filled with life, with LA’s natural light beaming through. We sat down with Anine and immediately felt a confidence that was exuded by her positive, radiant energy. Filled with laughter, Anine embodies the girl boss mold. She remains hands on with the day-to-day tasks of all departments and even steps in to handle a minor Instagram crisis.

Being a mom and running a company; it’s a lot… my days are full powered, every day, and it’s been like that for years.

As we settle in, Anine instantly makes us feel like old friends catching up. We focus in on our Women’s Day and what it means to her:

“I think we should celebrate women every day. To me, I never saw it as a problem being a woman. I’ve always gone for my goals and had high expectations and I thought anything would be possible. Being a woman has never held me back.”

Being a mom of two and the founder of an International brand that shows no signs of slowing down, we discussed the idea of having it all. Anine’s advice? “Cut out the bullshit” and “focus on what matters to you.”

"As a mother, it is important for me to show my daughter that she can grow up and be anything. To me, it doesn’t matter if she wants to be a doctor or a designer--whatever it is I just want her to follow her dreams and be happy."

I hope more women would just believe in themselves and actually go for their dreams and just do it."

As we kick off our #beautifulbuttough campaign, Anine reminds us of the girl who makes it all looks so easy. Behind the beautiful Instagram feed, we see a tough woman who embodies everything young designers aspire to be.