CASETiFY Unveils Second Collaboration with LE SSERAFIM: The Perfect Fusion of Strength and Elegance Continues

Hong Kong, June 24, 2024 - CASETiFY, the global tech accessory brand loved by millennials, Gen Z, and Hollywood celebrities, has announced today its latest range of products with LE SSERAFIM, the renowned K-pop girl group synonymous with strength and elegance. The collection offers tech enthusiasts a range of five exciting new products that embody the spirit of empowerment and sophistication. The LE SSERAFIM | CASETiFY collection showcases a unique and daring collection designed to elevate one’s tech accessories. Each product in the collection combines LE SSERAFIM's strength with CASETiFY's cutting-edge technology and attention to detail. For a trendsetter or tech aficionado, these special edition pieces are destined to make a bold statement. Introducing the LE SSERAFIM EASY Phone Charm, a must-have accessory for those seeking to add an edge to their smartphones. This special phone charm is a symbol of boldness, empowering customers to make every stride count. For those who crave a powerful statement piece, the LE SSERAFIM EASY Metal Chain Wrist Strap is the perfect choice. Its linked metal strap exudes an air of confidence, highlighting personal strength and empowering one’s journey. Customers can also experience versatility and convenience with the LE SSERAFIM EASY 2-in-1 Utility Lanyard. Wear it as a wrist strap or body strap, effortlessly going hands-free while maintaining a stylish and 'EASY' look. This adaptable lanyard is the perfect fusion of fashion and functionality. Redefine the way earbuds are carried with the LE SSERAFIM | CASETiFY EASY Earbuds Pouch. This pouch combines strength and elegance, providing an extra level of security and sophistication. Finally, the LE SSERAFIM EASY Collectible Headphone Case brings a fresh sophistication to headphones. Combining LE SSERAFIM's strong elegance with CASETiFY's tech expertise, this headphone case is the ultimate accessory for those who appreciate the fusion of style and functionality. The LE SSERAFIM | CASETiFY second collection launches globally on June 24. It is available for purchase online, via the CASETiFY Co-Lab app (available now in the App Store), and at CASETiFY Studio locations. To learn more about the collaboration, visit CASETiFY.com and follow along on Instagram, Facebook, TikTok and Twitter. ### About CASETiFY Global trendsetter CASETiFY is the market's first and largest customizable tech accessory lifestyle brand that lets you design your own one-of-a-kind case. With stylish, cutting-edge designs made from superior quality materials, CASETiFY protects your everyday tech devices from drops, and is known for celebrating diversity of expression by launching unique collaborations with artists and brands around the world as part of its Co-Lab program. For more information about the brand, store locations, partners, and products, please visit the official website. About LE SSERAFIM LE SSERAFIM, consisting of members KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, are the first girl group launched by Source Music under HYBE. The fearless quintet made their powerful debut in May 2022 with 1st EP FEARLESS, which topped the iTunes Top Albums chart in 13 countries/regions including Japan, Indonesia, and more, signaling the beginning of their journey to the summit of K-pop as the new queens. The group soon after made their first entry on the Billboard 200 at No. 14 with 2nd EP ANTIFRAGILE (October 2022 release) and earned their highest chart position on the chart at No. 6 with 1st studio album UNFORGIVEN (May 2023 release). Following the release of their first English single “Perfect Night”, which peaked at No. 18 on the Billboard Global 200, the five-piece act took the stage at BlizzCon® 2023 as the first K-pop group to perform at the festival. The band also made their iconic Coachella debut in April 2024 as the fastest K-pop group since debut to be invited to the festival. As its name—an anagram of ‘IM FEARLESS’—implies, LE SSERAFIM are determined to move forward with unswerving fearlessness in the eyes of the world.